Marine
Sofre Rangin Darya Co. (Marine) began its activity in 2002 and quality management systems were implemented in the Company from the outset. Therefore, it began to implement Quality Management Systems according to ISO 9001: 2000 and Foods Safety Management Systems according to ISO 22000:20005. It was successful to obtain a certificate from German TUVNORD.
Sampling
Challenge
Marin came to us asking for Direct Marketing Plan to launch its ready made Foods and increase its sales
Solution
In 5 months a massive sampling & Push project was designed for Tehran in almost more than 60% of Modern Trades such as all Shahrvands , Hyper star, Hypersun and Hyper me . More than 7 Ton product samples were distributed to consumers .
Result
The project was so successful that sales were shot up to more than 65%.
